The past twelve months have seen a new definition of the word ‘cosy’.
The Danish concept of hygge (which literally translates to ‘cosiness’) has been everywhere – from what we sit on to what we sleep in to what we wear while we’re sitting and sleeping!
Danes created hygge because they were trying to survive boredom, cold, dark and sameness and the undefinable feeling of Hygge was a way for them to find moments to celebrate or acknowledge and to break up the day, months or years. With so many cold, dark, days, the simple act of a candle glowing with a cup of coffee in the morning or a home cooked evening meal with friends can make a huge difference to one’s spirit.
Some also refer to hygge as an “art of creating intimacy” (either with yourself, friends and your home). While there’s no one English word to describe hygge, several can be used interchangeably to describe the idea of hygge such as cosiness, charm, happiness, ‘contentness’, security, familiarity, comfort, reassurance, kinship, and simpleness. Sounds perfect, right?
Still not sure how to pronounce it?
But what’s this?
For the latter part of 2017 it seems that there’s a new kid on the block in the shape of ‘lagom’. This Scandinavian trend translates as ‘just the right amount.’ A more frugal, thoughtful cousin to the lavish and decadent hygge, lagom tells us not to put too much or too little into our lives but to find the right balance for oneself. The Goldilocks of lifestyles, if you will.
Cloudberry is the perfect place to shop no matter which philosophy you choose. Fancy a full-on hygge-fest as an Autumn makeover or looking for that one special piece as a treat? The gift shops have stunning homeware, cushions and candles to ensure that you never want to leave your house again.